If you’re taking in a White Sox game at U.S. Cellular Field, chances are good you’ll notice the Magellan Corp. brand.
The Deerfield-based global steel distributor is the official sponsor of the White Sox’ premium Scout Seat section and the Scout Seat Lounge, which is located on the second level of the stadium directly behind home plate.
“The Chicago White Sox are a premier international brand, which dovetails nicely into our global business,” said Magellan President Bob Arthur.
Former Sox great Minnie Minoso, who passed away on March 1 at the age of 90, was a regular in the Scout Seat Lounge.
“In the lounge, he always sat at the end of the bar,” said Brooks Boyer, the White Sox’ director of sales and marketing. “He was more popular there than Norm from ‘Cheers’ and he always gave everybody the time of day. He gave them a story, he gave them a smile, and that is something that we will always remember.”
Magellan has been sponsoring the Scout Seat section and Scout Seat Lounge since the 2013 season. The company also has relationships with the Bulls, Blackhawks, Fire, Sky and Cubs, and charitable commitments as well.
As a business-to-business entity, Magellan Corporation deals directly with its steel customers in factories and construction, and not with the general public. But because Chicago’s teams are also popular with its overseas clients, access to sporting events in Chicago is important to its customers. Retention is more critical than finding new markets.
A company deeply committed to philanthropy, Magellan president Bob Arthur has used sponsorship ties to help promote a number of the charitable organizations it supports, including Gilda’s Club, La Rabida Children’s Hospital and Chicago White Sox Charities.
“We are thrilled to partner with an organization that has such a sterling reputation as Magellan,” Boyer said. “The fact that they are utilizing their space to also promote local charities speaks to their ongoing and strong support of philanthropic organizations.”
For Magellan, giving back central to its overall game plan.